Commissioner Greg Sankey opened SEC Football Media Days on Monday by giving a shoutout to the city of Atlanta for hosting the unofficial kickoff event and noting his gratitude for the conference’s newest sponsor in Wayne-Sanderson Farms. He quickly pivoted into a monologue about how strong he believes each member institution is on the field while discussing some of the off-field headlines that have taken the college football world by storm this summer.
Sankey subtly addressed rumors that the SEC might pull away from the NCAA if the governing body slips up when managing the College Football Playoff or name, image, and likeness (NIL) issues and revenue sharing. Using a marathon as a metaphor, he said the “messy” days of paying athletes are starting to simmer down after a recent federal settlement and believes the best of the race is ahead.
“I have run and finished 41 marathons in my lifetime. It’s been a while, but I do remember the importance of getting it off to the right kind of start,” Sankey said. “We’re in the middle of change, and in the middle of anything significant, it will get messy. This doesn’t mean you leave. In a marathon, it doesn’t mean you step off the course because myself — as poorly as I may have felt sometimes after two or three miles – recall that those moments might actually produce the best efforts.”
The rest of the race could include the conference’s role in controlling how future College Football Playoff brackets look. According to Sankey, the SEC and Big Ten have “authority” when it comes to the format after the 2025 season.
However, Sankey and Big Ten Commissioner Tony Petitti are not currently aligned to pack the most powerful punch – not for a lack of communication, though, as Sankey noted they spoke four times last week.
“I think there’s this notion that there has to be this magic moment and something has to happen with expansion and it has to be forced – no,” Sankey said. “When you’re given authority, you want to be responsible in using that authority. I think both of us are prepared to do so. The upfront responsibility in this, maybe where some of the confusion lies, is we have the ability to present a format or format ideas, gather information, see if we can all agree within that room. We don’t need unanimity.”
The Big Ten, which has won the last two national championships, favors a 4-4-2-2-1 format, giving four automatic bids to the SEC and Big Ten and awarding the ACC and Big 12 two bids apiece. The SEC switched gears at its spring meetings in Florida, now favoring five conference champions and 11 at-large bids, which would presumably favor the top conferences most seasons.
The commissioner, now in his 10th year leading the SEC, backed up such authoritative statements with on-field evidence of his conference’s domination.
“For the 26th consecutive season, we led the nation in football attendance,” Sankey said, pointing to the league’s gridiron success against non-conference Power Four opponents. “It’s a special place with a remarkable set of people, remarkable competition, and remarkable achievements.”
Beyond backing up the SEC’s status as a “super conference,” Sankey also pointed to what he believes is a need for further structure in college athletics to be established by federal lawmakers. Specifically, Sankey referenced the recently introduced the SCORE Act, a U.S. House bill that provides for a national framework for NIL in college sports. The commissioner sees the policy proposal as progress.
“That’s an important moment,” Sankey said. “I think what’s happening in college athletics is a nonpartisan issue, but using the typical nomenclature, to have members of both of our major political parties willing to step out and introduce the SCORE Act is a positive step.”
While Sankey and other administrators work to straighten out the details that will determine college football’s long-term future, the student-athletes and coaches aim to return the SEC to the top of the game’s mountain at year’s end. After Ohio State claimed the 2024 national title, 2023-2024 became the first two-year stretch since 2013-2014 that an SEC team did not win the national championship.
Each of the SEC’s 16 programs will kickoff the 2025 season in late August.